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Noah Michaels

marketing design, print production, and the web


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Grouch

An independent apparel and print goods line: original brand identity, spot-color screen printing separations, headwear, tote bags, and die-cut stickers.

Project details
RoleDesign & screen printing
Year2022
WithAmari, who helped with printing and marketing
DisciplinesBrand Identity, Merchandising & Screen Print
White Grouch T-shirt with a jagged red-orange wordmark above three black cartoon cats.

Grouch was an independent apparel line I created with my roommate, Amari. I designed the brand identity—pairing a jagged custom Grouch wordmark with vintage public-domain character art—and Amari helped print garments and get the word out.

I prepped film positives and burned the screens for two colorways: a single-color black print and a two-color run separating the black line work from the red-orange lettering. We pulled every garment by hand on a manual press, maintaining tight registration on the two-color shirts. Beyond tees, the line included custom-embroidered foam trucker hats, screen-printed tote bags, and die-cut vinyl stickers.

White Grouch T-shirt printed in black only, with the jagged wordmark above three cartoon cats.
Single-color black print on white cotton tee.
Red screen-printing screen clamped above a platen, with the Grouch graphic burned into it in reverse.
Screen burned with emulsion, clamped on the press platen.
Black foam trucker hat with an embroidered white-and-gold Grouch logo, a cartoon cat, and stars.
Trucker hat with direct embroidery.
A stack of die-cut Grouch stickers with orange lettering layered over the black wordmark.
Die-cut vinyl stickers with spot-color layering.

I’m open to marketing design, book/print production, and cross-media design roles in NYC.
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